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Opening Jeff Gordon's Mail, by Molly R Harris
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Do you ever wonder where all of those celebrity letters wind up? If you sent a letter to Jeff Gordon in the 1990’s, chances are that it was opened by Molly and Russ Harris, the founders of the Jeff Gordon National Fan Club – the largest personal touch fan club in racing.
For more than a decade, they opened Jeff Gordon's mail! Molly’s book “Opening Jeff Gordon’s Mail” takes readers on a behind-the-scenes tour of the Jeff Gordon National Fan Club. From their first meeting with the sprint car standout to his early years in NASCAR to his championship seasons, the book takes racing fans to places they only dreamed of.
Molly and her husband founded the Jeff Gordon National Fan Club in 1992. From the outset, they catered not just to the fans of Jeff Gordon, but all race fans. By doing so, they created the most popular fan based club in all of racing in the 1990’s. In today's world of here today, gone tomorrow online marketing and product placement campaigns, “Opening Jeff Gordon’s Mail” takes readers to a time when customer service and fan appreciation was the gold standard.
This book is a must for any racing fan who dreams of being involved with their favorite driver!
- Sales Rank: #1527357 in eBooks
- Published on: 2015-02-22
- Released on: 2015-02-22
- Format: Kindle eBook
From the Inside Flap
"Take a ride along with Molly R Harris as she recounts the unique, behind the scenes perspective that she shared with her husband, Russ, as Jeff Gordon advanced from a neophyte stock car driver to a NASCAR legend."~ Larry Graff, Gordonline.com
From the Back Cover
"Just at the time the sport of NASCAR was primed for mainstream attention and it's fans were ready to connect on a more personal level with their favorite drivers, along came the passionate vision of Russ and Molly Harris.Like powerful magnets destined to be connected, Russ and Molly were magically drawn to a then 21-year old driver from Vallejo, CA. Like them, rising-star, Jeff Gordon, believed that offering the fans unprecedented access to information, insight and the enviable position to touch and be touched by their favorite driver could elevate the sport to new heights.As fans, Russ and Molly truly understood what it would take to build a loyal fan following. Their heart-based innovation and dedication to shift from increasing a fan base to building a "family of passionate followers" made them true pioneers in the business.Although the internet has dramatically changed how fans connect with their drivers today, there was a time not so long ago when fans experienced their love returned by two dedicated fans who were hand-selected to Open Jeff Gordon's Mail!"~ Hal Price, Former Brand Manager for Jeff Gordon, HalPrice.org
Most helpful customer reviews
4 of 4 people found the following review helpful.
The Heart and Soul of a Fan Club
By Alison Baughman
What a delight this book is! There are so many unique pictures of Jeff Gordon and stories as told by the founders of his biggest fan club. What a tribute to Jeff himself! If you are a Jeff Gordon Fan, this is a "must have" book.
2 of 2 people found the following review helpful.
Opening Jeff Gordon's Mail
By Jean Harvey
Molly Harris has written a book with an inside look at NASCAR racing. It's about the champion auto racer's fan club operated for 10 years by Molly and her late husband Russ, and it's filled with stories about Jeff Gordon's fans who documented their admiration with thousands and thousands of letters. Those letters included invitations to weddings, birthday parties and family reunions, and requests for autographs and tickets to races. Gifts from fans included lucky coins, photos of themselves, poems, and songs. There are many color photos of super stars of the racing world, the pits, victory circles and The Jeff Gordon Museum. The book is about fans and for fans, and lots of fun to read.
2 of 2 people found the following review helpful.
VERY INSIGHTFUL
By Lynda L. Roy
It's refreshingly different, especially for an older book.Any Jeff Gordon fan would enjoy not only this different perspective, but an entertaining one
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